Club 1745 Drambuie Pursuit Scotch Whisky

Let’s give it up for the Drambuie Pursuit Journalists that had to study… while competitors were roaming about London. Drinking and studying… the good old days. Simon Difford is a staunchly independent drinks geek that aims to satisfy discerning drinker’s thirst for knowledge of cocktails, liqueurs, spirits, DRAMBUIE, and the best bars they are served in. Visit classbar.com [Class now in session]

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Drambuie unmasks its new bottle for the anniversary of 100 years in production. The new celebratory, clear bottle is taller and thinner for easy pouring. Drambuie fashioned the bottle to represent a more elegant 21st Century style.  Also released is the new icon of the interlocking “DD” with dueling swords as a remembrance of Bonnie Prince Charlie and his escape to the Scottish Highlands after a failed attempt of overthrowing the king. The icon is encompassed with four diamonds to portray the four values that motivated Prince Charlie, risk, rebellion, passion and mystery.

Coverage of Seann competing in the 2009 Drambuie Pursuit.

Drambuie Introduces Bold New Bottle Design
Friday, 17 July 2009 – Beverage World
New YorK — A century after the brand’s first bottling in Edinburgh, Drambuie Liqueur announced the introduction of a dramatic new packaging concept, designed to showcase the legendary spirit in a completely new way.

Originally created in 1745 for Scotland’s rebel Prince Charles Edward Stuart, Drambuie has spent the last hundred years in its characteristic short dark bottle that has veiled the secret elixir within. Featuring a taller bottle, clear glass and new labeling, the new package represents a departure for this classic spirit and is set to continue the process of reestablishing Drambuie as a super premium, unique brand.

Developed by renowned French design studio Linea, the new package represents another bold step in the rejuvenation of Drambuie. In recent years, the brand has rolled out a nationwide campaign aimed toward reintroducing the classic brand to a new generation of younger, discernable, adult drinkers.

The newly designed bottle will continue this development, while preserving the essence and secret recipe of this celebrated spirit. Expected on shelves in August 2009, the new bottle launch will be supported by a dedicated marketing campaign featuring television and print advertising, public relations, on-premise events in seven major markets and widespread consumer sampling – all designed to increase trial and awareness of Drambuie.

“This new packaging represents a milestone moment in the development of one of the world’s most storied spirits,” said Phil Parnell, CEO of Drambuie. “With this dynamic new bottle design, we are now putting this celebrated elixir on prominent display, while still keeping the closely-guarded secret recipe of aged Scotch whiskies, heather honey and a blend of herbs and spices unchanged.”

This year marks the 100th anniversary of the widespread commercial availability of Drambuie. Since that time, Drambuie has become internationally renowned for its complex flavor, character and versatility. An essential ingredient in the classic Rusty Nail, Drambuie is also enjoyed straight up or with club soda and has recently been embraced by bartenders and mixologists as an essential cocktail ingredient.

Most everyone thought when you got to the landing point you were all done, not so much. Jump out of the raft with your tired self and then lift a massive raft and carry it up a slippery slope to the finish line, then you’re finished. This way Events 22 didn’t have to carry the rafts to the trailers… you all did.

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The trick to the rafting challenge is close your eyes, scream (not in English) and hold on tight. This approach worked well for many teams.

It’s very simple, get in a raft paddle down the rapids and turn around and paddle like a mad man into the throat of a rapid for extra points.

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The race got competitive as a few teams ran over some of their international friends, fortunately everyone just got wet. Looks like Matt (event coordinator) was planning his strategy.

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The Zap Cat challenge started the day in Isle of Skye. The conditions were perfect for the first stage of Sunday’s event.

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Hey everyone!  Here is a couple minutes of B-Roll spliced together so you can get a little flavor of the event this year.  This is what we sent out over the wire for online viewing! Other vignettes to follow.

The 2009 Drambuie Pursuit Camp Site was home for one evening during this year’s competion.  We are going to try to have more photo galleries throughout this weekend and each day next week.  Enjoy!

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Here is the 2nd half of the 2009 Drambuie Pursuit photo gallery for the archery competition.  Enjoy!

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